Piranha Digital
Centaur Roofing

Shaping the Digital Future of  Centaur Roofing

Digital Strategy

Prepared by Piranha Digital
Agenda

What we'll cover

1
What We Do
Our Process
2
What We Know
Our Research Findings
3
What We Propose to Do
Our Plan
4
What Results We Expect
Expected Outcomes
5
How We Report Our Progress
Reporting & Tracking
6
The Investment
Quote
7
Discussions / Q&A
Questions & Next Steps

Our Process

18 steps — 3 stages
1. Research &
Planning
2. Delivery
3. Leads, Revenue
& Performance
1
Business Goals and Revenue Targets
2
SEO Benchmarking
3
Keyword Research
4
Keyword Prioritisation
5
Keyword Mapping
6
Competitor Gap Analysis
7
Technical SEO Audit and Fixes
8
On-Page SEO Improvements
9
Content Development
9
CRO
10
Social Media Paid Ads
11
E-mail Marketing
12
Internal Linking Strategy
13
Backlink Acquisition
15
Conversion Tracking
16
Lead Quality Monitoring
17
Lead Value and Conversion Rate Analysis
18
Reporting and Ongoing SEO Decisions
02 SEO Benchmarking

Estimated monthly organic traffic

Record current rankings, organic traffic, conversions, leads, revenue and competitor visibility to create a clear starting point.

Competitor
system pages
Bauder flat roof solutions
1,000
Bauder single-ply roofing systems
454
Bauder cold-applied liquid waterproofing
121
Triflex roof systems
106
Triflex warm roof systems
37
Triflex liquid waterproofing solutions
7
Centaur Roofing systems page
0

Centaur's estimated organic traffic is concentrated on its homepage (88 of 94 total), while the /systems/ page records 0 estimated organic traffic. By comparison, Triflex and Bauder attract traffic through dedicated roofing system pages.

Source: Semrush UK Top Pages, 13 September 2026.
88/94 Of Centaur's organic traffic
sits on the homepage
03 Research & Planning

Keyword Research

Step 03
of 16

Identify commercial, informational, local and long-tail search terms based on search volume, intent, competition and relevance.

Keyword Research List ↗
03 Research &
Planning stage
04 Keyword Prioritisation

Where the volume sits today

Score keywords by commercial value, ranking opportunity and their likelihood of generating qualified enquiries.

Current position
by keyword
Keyword
Monthly Volume
Centaur Roofing
Restec Roofing
Garland UK
Bauder
liquid applied roofing
720
>100
>100
7
2
liquid applied waterproofing membrane
480
>100
>100
12
3
liquid roofing
390
>100
12
20
19
liquid membrane roofing
320
>100
>100
16
19
liquid applied roofing systems
210
>100
27
4
19

Centaur Roofing ranks outside the top 100 for all five liquid roofing terms, while Garland UK and Bauder hold first-page or near-first-page positions on each.

2,120 Monthly searches across
these five terms
06 Competitor Gap Analysis

Authority and link profile

Review competitor rankings, content, backlinks and search visibility to identify areas where they currently outperform the website.

Moz & SEO PowerSuite
September 2026

Domain Authority

Centaur Roofing
21 Sika
65 Triflex
24
Scale 0–80

Referring Domains

Centaur Roofing
114 Sika
386 Triflex
299
Scale 0–500

Centaur's authority sits close to Triflex but well behind Sika, and its referring domain count is around a third of Sika's — the link gap is the constraint on ranking for competitive terms.

Source: Moz and SEO PowerSuite, September 2026.
272 Referring domains
behind Sika
06 Competitor Gap Analysis

Brand & Page Authority

Step 06
of 16
Brand Authority (score / 100)
Centaur
18
Sika
60
Bauder
33
Triflex
30
Garland UK
6
Restec
27
Page Authority (score / 100)
Centaur
32
Sika
54
Bauder
42
Triflex
32
Garland UK
34
Restec
34
06 Competitor Gap Analysis

Keyword Visibility on Google

50 priority
keywords
Keyword Visibility on Google
27.4% 26.5% 21.2% 19.5% 5.3%
Bauder27.4%
Sika26.5%
Triflex21.2%
Garland UK19.5%
Restec5.3%
Centaur0.0%
Positions 4 to 10
75.1% 13.6%
Sika75.1%
Bauder13.6%
Triflex5.5%
Garland UK3.8%
Restec2.0%
Centaur0.1%
Total: 3,197
Ranking Keywords
69.4% 16.3%
Sika69.4%
Bauder16.3%
Triflex6.0%
Garland UK5.4%
Restec2.8%
Centaur0.2%
Total: 12,253
Top 3
77.9% 15.6%
Sika77.9%
Bauder15.6%
Triflex4.1%
Garland UK1.9%
Restec0.5%
Centaur0.0%
Total: 2,569
06 Competitor Gap Analysis

Top pages by estimated traffic

Bars scaled
within each site

Centaur Roofing

centaurroofing.co.uk/
88 centaurroofing.co.uk/ (other page)
6 centaurroofing.co.uk/contact/
0 centaurroofing.co.uk/systems/
0

Triflex

triflex.co.uk/
593 triflex.co.uk/durham-down-water-tower
131 triflex.co.uk/emirates-stadium-london
116 triflex.co.uk/systems/roofs
106 triflex.co.uk/bath-podium-car-park
48

Bauder

bauder.co.uk/
3,400 bauder.co.uk/green-and-blue-roofs/green-roofs
1,700 bauder.co.uk/flat-roof-solutions
1,000 bauder.co.uk/green-and-blue-roofs/blue-roofs
530 bauder.co.uk/flat-roof-solutions/single-ply-roofing-systems
454

Triflex and Bauder earn traffic across deep system and project pages. Centaur's traffic sits almost entirely on the homepage, with the systems and contact pages at zero.

Source: Semrush UK Top Pages, September 2026.
06 Competitor Gap Analysis

Backlink Analysis

Step 06
of 16
Backlinks
Centaur
239
Sika
4,383
Triflex
4,161
Bauder
6,528
Garland UK
2,081
Restec
840
Dofollow Backlinks
Centaur
169
Sika
2,733
Triflex
4,013
Bauder
6,046
Garland UK
2,021
Restec
677
Dofollow Share %
Centaur
70.7%
Sika
62.4%
Triflex
96.4%
Bauder
92.6%
Garland UK
97.1%
Restec
80.6%
Linking Domains
Centaur
114
Sika
386
Triflex
299
Bauder
1,568
Garland UK
179
Restec
354
Linking IPs
Centaur
39
Sika
240
Triflex
137
Bauder
569
Garland UK
134
Restec
206
Nofollow Backlinks
Centaur
70
Sika
1,650
Triflex
148
Bauder
482
Garland UK
60
Restec
163
13 SEO Delivery

Keyword Mapping

Step 13
of 17
Status
Target Page
Target Keywords
Existing
Liquid Roofing Systems (4)
liquid roofing systems, liquid roofing, liquid applied roofing systems, liquid roofing system
New
Cold Applied Liquid Roofing (3)
cold applied liquid roofing, liquid applied roofing, cold applied waterproofing
New
Liquid Waterproofing Systems (3)
liquid waterproofing, roof waterproofing systems, liquid waterproofing systems
New
Liquid Waterproofing Membranes (7)
liquid waterproofing membrane, liquid membrane waterproofing, cold applied liquid roofing membranes, liquid membrane roofing, roof waterproofing membrane, liquid applied waterproofing membrane, liquid roof membrane
New
Flat Roof Waterproofing Systems (4)
flat roof waterproofing systems, flat roof membrane, flat roof systems, flat roofing systems
New
Flat Roof Membranes (2)
flat roof waterproofing membrane, flat roof membranes
New
Commercial Roofing Systems (4)
commercial roofing systems, commercial liquid roofing, commercial flat roofing systems, commercial waterproofing systems
New
Commercial Flat Roof Waterproofing (3)
commercial flat roof waterproofing, commercial roof coating, commercial roof waterproofing
Existing
Roof Waterproofing Products (4)
flat roof waterproofing products, roof waterproofing products, liquid waterproofing membrane manufacturers, flat roof products
Existing
Polyurethane Liquid Roofing (3)
polyurethane liquid roofing, polyurethane roof coating, polyurethane roof
New
Liquid Roof Coatings (6)
liquid roof coating, waterproof roof coating, flat roof coating, flat roof coatings, liquid roof coatings, roof coating systems
New
Industrial Roofing Systems (3)
industrial roofing systems, industrial roof coating, industrial roof waterproofing
New
Warm Roof Systems (2)
warm roof systems, built up roofing systems
New
Flat Roof Refurbishment (2)
flat roof refurbishment, roof refurbishment systems
Revised recommendation: 14 target pages | 3 existing pages to optimise | 11 new pages to create | 50 keywords mapped
More Info ↗
07 SEO DELIVERY

Technical SEO Audit and Fixes

Step 07
of 16

Resolve indexing issues, crawl errors, redirects, broken links, duplicate content, page speed problems, schema issues and other technical barriers.

Technical SEO Audit ↗
07 SEO DELIVERY
STAge
chatgpt-image-sep-15-2026-08_15_40-am
10 SEO DELIVERY

CRO

Looking at customer journey, Clearer calls to action, buy on-line, product selectors, enhanced lead generation.

View Site ↗
chatgpt-image-sep-14-2026-03_44_41-pmchatgpt-image-sep-14-2026-03_40_42-pm
10 SEO DELIVERY

Social Media

social-media-advertsocial-media-advert-2-social-media-advert-3-social-media-advert-4-
11 SEO Delivery

E-mail Marketing

Step 11
of 17

Targeted e-mail campaigns to existing customers, prospects and contractor networks — designed, sent and reported monthly to drive repeat business and new enquiries.

Example e-mailer

Leads, revenue and performance

16

Reporting and Ongoing SEO Decisions

Compare rankings, traffic, leads, conversion rates and estimated value against the original benchmark, then use the data to set the next priorities.

See Example of our Monthly Reporting ↗

Quote

Quote

Scope and investment

All prices excl. VAT

Search Engine Optimisation (SEO)

One off on-page SEO coverall all product pages, meta data, and benchmarking £1,920
Monthly Ongoing SEO Including Full Reporting — Min 12 months campaign £720pcm

Google/Bing Paid Search Ads

One Off Research, Planning, Set Up of Search Ads Campaigns £480
Campaign Management by Piranha £240pcm
Suggested Ads Budget (Google) £750pcm

E-mail Marketing

One Off Onboarding, Set Up and Planning including designing and building initial e-mail template £980
Design of monthly e-mail, management, sending & reporting £240pcm

Social Media Paid Ads

One Off Onboarding, Set Up, design of the ads creative and planning £980
Campaign Management by Piranha which also includes formatting and sending through daily contact details from ad respondents £240pcm
Quote

Scope and investment

All prices excl. VAT

E-commerce solution

Design, build, and implement the e-commerce solution/functionality along with the online product selector tool. Cost includes assisting setting up payment gateways, creating delivery options, importing content, testing and launching £2,880
Professional, managed e-commerce business hosting plus technical support £149pcm

Multilingual Website

Set up, testing £480
Monthly cost per language — runs ongoing translation updates £39pcm
Quote

SEO and AI Focused Website Solution

All prices excl. VAT

Design & Build New Website from SEO Starting Point

Starting, not finishing with SEO and AI

This solution is based on starting with the SEO research, mapping keywords, creating a new SEO focused site map, designing pages designed around conversion rate optimisation and enquiry generation, building in e-commerce functionality, writing SEO focused page content and building a new website with results front and foremost.

Total estimated budget £4,800 plus VAT